ROI Talk: The AI Adoption Gap — What Communication Leaders Need to Know

Tuesday, May 5
10:00–10:30 a.m. PT

The tools are there. The adoption isn't. And the gap is widening.
Most organizations have access to AI tools. What they're missing is the communication strategy and change management foundation to make those tools actually change how work gets done.

In this ROI Talk, researcher and author Soren Kaplan and ROI's Melanie Barna share what they're seeing across organizations of every size — and what separates those making meaningful progress from those still stuck at the "cool demo" stage.

The conversation explores why AI adoption is fundamentally a communication and change management challenge — and what it takes to close the gap across your tools, your data, your workflows, and your team.

Submit a question in advance, and our experts may answer it live!

What are ROI Talks?

ROI Talks are 30-minute virtual sessions designed for internal communication and HR leaders. Each session offers practical insights on the trends and challenges shaping employee experience and internal communication success.