Wednesday, June 10
10:00–10:30 a.m. PT 

Every communication strategy has a moment of truth: the point where the message either lands or gets lost. In most organizations, that moment rests with the manager.

Manager engagement has been falling faster than that of any other group in the workforce, and the story isn’t just burnout. It’s about what we keep piling on: AI pressure, constant change, multigenerational teams spread across geographies and time zones, and a promotion system that rarely prepares people to lead in the first place.

Managers aren’t just a means to deliver messages. They can translate, add context, and carry meaning in ways no intranet or cascade email can. When they’re equipped and supported, things move. When they’re not, even the best communication strategy stalls.

In this ROI Talk, Director Lucy Heskin draws on ROI’s work across organizations to explore what it actually looks like to invest in managers as a communication priority and what IC and HR leaders can do to better enable managers as communicators right now — without a massive lift.

You’ll walk away with:

• Why managers often determine the success of your communication strategy

• What effective manager communication looks like in action

• A clear starting point you can act on now, even with a small team

Submit a question in advance, and our experts may answer it live!

What are ROI Talks?

ROI Talks are 30-minute virtual sessions designed for internal communication and HR leaders. Each session offers practical insights on the trends and challenges shaping employee experience and internal communication success.