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ROI Talk: Leading Through Change From Every Direction ­­—
What Communication Leaders Need to Know Now

Wednesday, October 21
10:00–10:30 a.m. PT 

Communication leaders are managing change from multiple directions at once. Shifting business priorities, AI and new technologies, workforce challenges, changing operating models, and evolving expectations often converge on the same employees and leaders. 

How do communicators prioritize when every stakeholder believes their message is critical? How do they help employees make sense of overlapping changes, translate enterprise decisions into day-to-day implications, and keep people connected to culture and purpose? 

Catherine Forman, ROI VP and strategist, will bring a broad perspective from ROI’s work helping organizations navigate complex, overlapping change, while Liz Taff, ROI VP, will share practical change management examples from ROI’s longtime partnership with a rapidly growing pharmaceutical company. Together, they’ll connect broader communication challenges with real-world experience to help communicators prioritize, sequence, and make complex change easier for employees to navigate.

Submit a question in advance.

What are ROI Talks?

ROI Talks are 30-minute virtual sessions designed for internal communication and HR leaders. Each session offers practical insights on the trends and challenges shaping employee experience and internal communication success.

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Meet the Host & Speakers

Emery Lees

Emery Lees

Senior Director, Strategist

Emery Lees produces and hosts ROI Talks, ROI Communication's webinar series that brings comms leaders together to build connection and share what's actually working across the field. As a Senior Director at ROI, she leads strategy to help organizations build authentic workplace communities that are strong enough to carry them through change. 

Catherine-Forman_Headshot

Catherine Forman

VP, Strategist

As a vice president and strategist at ROI Communication, Catherine Forman helps organizations translate complex business challenges into clear priorities, compelling messaging, and actionable plans. With more than 35 years of experience, she specializes in strategy, change management, employee engagement, content development, and measurement. Before joining ROI, Catherine held communication leadership roles at Quantum Corporation and Maxtor Corporation.

Liz Taff

Liz Taff

VP, Digital Employee Experience

As a vice president at ROI Communication, Liz Taff helps organizations develop multi-dimensional communication strategies that strengthen culture, build alignment, and support change and transformation. With more than 20 years of experience, she specializes in internal communication, employee engagement, change management, and data-informed digital channel strategy. Prior to joining ROI, Liz held communication leadership roles at Comcast-NBCUniversal and Travel + Leisure Group.

ROI is an employee engagement and internal communications agency based in the San Francisco Bay Area, serving clients across North America and beyond.
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